ABOUT

Welcome to Master Beef Jerky!

Master Beef Jerky was built on a love for great flavors, honest craftsmanship, and the belief that jerky should taste as good as the stories behind it. What started as a small, personal pursuit has grown into a locally trusted brand found in farmers markets, green markets, gyms, cigar lounges, liquor stores, and events across the region. Every batch is made with premium cuts of brisket, slow-marinated for maximum flavor, and crafted in small runs to ensure consistency and quality. At Master Beef Jerky, we keep things simple—great ingredients, bold flavors, and a product we’re proud to put our name on. Whether it’s your first bag or your fiftieth, we’re committed to delivering the same unforgettable taste that built this brand from the ground up.

About Jeff Master

A Lifetime of Jerky, A Passion for Brand-Building, and a Mission to Help Others Succeed

My name is Jeff Master, and for as long as I can remember, beef jerky has been part of my life. Long before Master Beef Jerky existed, long before the tents and the markets and the retail stores, I was a kid in the kitchen, slicing meat by hand, experimenting with flavors, and learning by trial and error. I didn’t know it at the time, but those early days were laying the foundation for a journey that would shape the rest of my life.

Where It All Began

Growing up, making beef jerky wasn’t just a hobby—it was something I genuinely loved. I was fascinated by the process, the patience, and the creativity behind it. There was something about taking a simple cut of beef, seasoning it just right, and watching people light up when they tasted it. Even as a kid, I knew jerky had a way of bringing people together.

While other kids were thinking about video games or toys, I was thinking about marinades, spice blends, and how to make my next batch even better. I didn’t realize it back then, but that curiosity was planting the seeds of an entrepreneurial spirit that would eventually turn a childhood passion into a full-fledged business.

A Simple Start That Changed Everything

Fast forward to adulthood. Life, work, and responsibilities came and went, but jerky always had a place in my world. Eventually, I decided to take a chance and bring my hobby to the public. I rented a tent, grabbed a folding table, and showed up at a local farmers market with a handful of bags—no fancy setup, no grand plan, just belief in the product.

I nearly sold out.

That one day changed everything for me. It wasn’t the money. It was the realization that the jerky I loved making was something other people genuinely wanted. It was validation. Proof. Momentum.

It was the beginning of Master Beef Jerky.

My Mission Today

Today, I still run Master Beef Jerky. I’m still in the markets, in the stores, in the events, building relationships, testing products, expanding sales channels, and growing the brand one bag at a time.

But I’m also doing something bigger:

Helping others private-label my beef jerky to create their own brand.

Who I can help:

1. Businesses that are looking to put their logo on bags of beef jerky.
2. Organizations looking wanting to use beef jerky as a fundraising opportunity.
3. Entrepreneurs that want to build a beef jerky business.

If you want my help in any of these areas, I encourage you to visit my website at https://JeffMaster.com to learn more about my services.